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Online Business Expert — Lexie Magyar-Chapiel

Lexie Magyar-Chapiel

Marketing Consultant, Masters Certificate in Internet Marketing, University of San Francisco

Ask me a question about search engine optimization, Google pay-per-click advertising and social media marketing →

Questions answered: 5

Answers from Lexie Magyar-Chapiel

May 11, 2012

Q:: I have worked in fashion for the past 8 years and have built relationships with lots of local designers who sell locally but not online. I am thinking of building an online (e-commerce) store but I don't know how much I should spend to build it or promote it. How much do I need to get started? asked by Anonymous
A:: That's really cool! Having industry experience and a passion for your business is always a great way to start. read more »

May 10, 2012

Q:: I'm a 54-year-old, divorced mother of two that works as an educational assistant at a middle school. I enjoy my job and want to keep it, but I want to make more money on the side. I hear about people who are making money with online businesses, but I'm not that "tech savvy" and I don't know where to start. Any advice? asked by Anonymous
A:: Good for you for taking the initiative and researching your different options! It's true that people do make money online; however a great deal of those people have some previous experience in the online world and have spent time and money learning how to become successful (as you do in any career path). If you are simply looking for an easy way to make extra money, you may want to look at a part-time job at a store or office near you. read more »

Feb 11, 2012

Q:: I have a local business but I don’t have my own website. I’m wondering if there’s any way for me to get my business listed on Google without a website? asked by Anonymous
A:: It’s great that you’re starting to look at ways of getting new customers online! A great first step is to create a Google Places page for your business. read more »

Feb 10, 2012

Q:

I work as a freelancer and I’ve been hearing more and more about LinkedIn. How can I use it to get new clients? asked by Anonymous

A:

LinkedIn is a great way to build your professional network and start to get referrals! You can create a free profile at linkedin.com.

The first step is to complete your profile. Make sure you select your industry and location and use lots of words that you think prospective clients would be searching for. For example, for me to have “SEO consultant” in my headline is a great way to attract new clients. Add a picture and specific skill sets by walking through the profile set-up steps. Remember, the more complete the better!

Feb 9, 2012

Q:: How can I get new customer leads through my website? asked by Anonymous
A:: The first step to getting new leads through your website is to set up a lead form. This can be a simple form on your contact page or via a ‘request a consultation’ page. I use GravityForms.com on my website but many people also use WuFoo.com forms because they are a little more user friendly. Have your webmaster set these up on your website. read more »