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Business & Venture Capital Expert — Jenifer Bartman

 
 

Answers from Jenifer Bartman

Apr 20, 2012

Q:

I've waitressed all of my life and I never thought that this profession would ever come to a complete halt, but it has for me at this time of my life. I am now a 53-year-old woman with little education; I have a partial Grade 12... asked by Anonymous, restaurant cashier, Calgary, AB

A:
Good for you for taking steps to improve your situation. It doesn’t matter what your age or circumstances are, as there is always an opportunity for growth. What matters is taking action in order to do so. read more »
 
 

Mar 1, 2012

Q:

I am in the process of starting an event planning business and am quite frustrated. I am anxious to get started, but feel that I am being held back by the advisors I have. I come up with new ideas almost every day, but my advisors keep asking me questions about agreements and how I am going to cover my costs. I have been working on a business plan, but think that it is too complicated for a business like mine. I’m confident that I will be able to attract customers quickly, so I find all of this paperwork a waste of time. Can you help? asked by Anonymous

A:
As you are likely aware by now, starting a business is much more work than people expect. If the business is something that you plan to do on a very part time basis or are not dependent upon to replace your employment income, the process can often be simplified. There are, however, a number of important areas that still need to be addressed, for the best interest of your business and yourself. If you are dependent on the business to replace your income, it’s really important to cover off all the bases before you launch, otherwise your career as an entrepreneur might be short-lived. read more »
 
 

Feb 3, 2012

Q:

How are online businesses funded? Is venture capital an option? How should a board of advisors be paid? For about 2 years, I have had an idea for an informative website on a topic that is really hot, but I still do not know how I can fund it and find partners. I have researched the topic and realized that there is a need; however, I do not have any personal finances to realize my idea. asked by M., financial advisor, Etobicoke, ON

A:
The questions you have asked are important ones and cut to the core of launching a new business venture: (i) Is there a market need for the business? (ii) Where could financing or investment capital be found? (iii) How could qualified advisors be attracted? (iv) What is the Founder’s financial role? read more »
 
 
 

Mar 20, 2011

Q:

I'm starting off my business and for the most part have a business plan in place, but I'm not sure how to get the money I need to start or how to approach the banks, when I have limited funds (okay, $0 right now) and only a home for collateral. Any suggestions? asked by Kim, entrepreneur, Calgary, AB

A:
Good for you to have considered your business plan in advance. Here are a few things to “check off” before you approach potential financial partners... read more »
 
 

Mar 5, 2011

Q:

I was hoping you could give me some tips on opening my own bricklaying business. I’m just not sure where to start! asked by Laura, North Bay, ON

A:
Congratulations on making the shift to self employment! This can be an exciting time, but also a bit overwhelming, in terms of so many “to do’s” and things to think about. read more »
 
 

Mar 5, 2011

Q:

Oops! My administration manager made a mistake and accidentally sent me not only my own salary info, but the rest of the admin team's as well, in an email attachment! I always felt underpaid, now I know I am. How do I best use this knowledge of the $7K difference between my salary and the other receptionist's salary at review time, without spilling the beans? asked by Anonymous, clerical job, Outside Toronto, ON

A:
An important thing to keep in mind in a situation like this is to maintain your professionalism. It is understandable that this kind of information could provoke an emotional response; however, it is confidential information and should be regarded as such. You also don’t know whether or not other employees also received this information in error, or if your manager might at some point in time refer back to their email and become aware of their mistake. read more »
 
 

Feb 1, 2011

Q:

I have heard the term “executive coaching”, but don’t know what it is. Could you provide me with some information so I can understand how it could help me in my business? asked by Anna H., business owner, Calgary, AB

A:
It sounds like you have really gone through a period of healthy growth; that’s exactly the kind of business that could benefit from executive coaching. read more »
 
 

Nov 20, 2010

Q:

Thank you for your answer with respect to my consignment shop idea. I am now wondering how I source out a location for this store? asked by BellaDonnaRocks, administration, small town, ON

A:
Market research is a key consideration in selecting a business location, particularity in terms of (i) confirming that a sufficient market (i.e., potential customers) exists for a business; and (ii) understanding how and where the target market actually “shops” for the type of products and services that the business would provide. read more »
 
 

Nov 6, 2010

Q:

In our online (immediate) world, when you have a business idea, how do you best determine whether or not it has been done without giving it away? asked by Kate H., communications consultant, Montréal, QC

A:
You are correct in acknowledging the realities of our online, immediate world. Not only does it provide the power to promote and create instant celebrity (for better or worse!), it also has the power to bring an endless amount of information to our fingertips. And it is this information that is truly of power in answering your question. read more »
 
 

Nov 6, 2010

Q:

There is an upscale ladies clothing consignment boutique and every time I pop in, I think, "I want to do this!" Is there a way to politely ask the owner how much she earns and also, where can I find financial information on how much income a business like this generates? asked by BellaDonnaRocks, administration, Small town, ON

A:
It’s exciting to hear that you have found something that is really of interest to you! You have obviously done a lot of thinking about this, so good for you. read more »
 
 

Oct 23, 2010

Q:

I have a small but profitable printing business (about $1.5 million in sales) that I would like to pass on to my children when I retire in 5 years. Are there some basic things I need to consider for business succession planning? asked by Margaret B, business owner, Halifax, SK

A:
It’s great that you are thinking ahead; succession is something that can really sneak up on a business leader. Planning well in advance of when you plan or need to transition the business to someone else is key, particularly in terms of ensuring that a feasible and complete succession plan has been developed, as well as avoiding dangerous crisis situations, in the event that a business leader is unable to manage the Company for whatever reason, with no qualified successor in sight! read more »
 
 

Oct 15, 2010

Q:

In a very general sense, what are some of the ways you can value a business to put it up for sale? And are there any steps you can take to make it more attractive to buyers? asked by Melanie F., retail store owner, Saskatoon, SK

A:
This question is a very common one among business owners and is not easily answered. Business valuation is a specialized and complex topic that requires an extensive amount of formal study and practical application for those who work in the area. read more »
 
 

Oct 15, 2010

Q:

I have a small technology business and have developed a new application that I think would be of real interest to companies in the financial services industry. I need some additional capital to complete final testing, but have no idea how to approach raising capital. What are some things I should know before I start the process? asked by Juliette R., technology business owner, Montréal, QC

A:
Congratulations on your progress thus far! First of all, one of the things that a potential investor typically wants to see is a current business plan. If you have not completed a business plan, information is available by clicking here. read more »
 
 

Oct 15, 2010

Q:

I am a jewellery designer who has been around for a few years, lots of press, and some celebrity clients. Everyone thinks I’ve ‘made it’, but in reality, I barely take home a thing. I have about $300K in sales each year, but think I could easily triple that if I had the proper facilities and marketing budget, as well as sales reps. I would like to raise capital. How do I get started? asked by R. K., designer, Toronto, ON

A:

It sounds like you have started an exciting business! Congrats on your success thus far!

What would help to improve upon your current situation is to put some standard business practices in place to better define your strategy, increase your sales, and improve your bottom line.

read more »
 
 
 
 
 
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