A new golden standard

Golden Girl Finance was born out of the notion that too many smart women let their financial situation be ignored, swept under the rug, or dictated by others. And we’re talking about capable women…who have Masters degrees, manage a household of kids, run their own businesses, volunteer for the PTA, shovel the driveway, pump their own gas, and all in all, are your regular supergirl / supermom / superwife / superwoman.

As an investment industry veteran of nearly 20 years, Susan Misner, co-founder of Golden Girl Finance, was, frankly, tired of seeing women remain fearful in the face of the financial economy, too intimidated to speak up, educate themselves, and ask the questions they yearn to have answered (but are often too busy to ask).

These women needed to be reached from a female perspective. One that understands their lingo, would never undervalue their input, and assures them that all questions are valid and worthy of a legitimate response.

At the same time, Laura Jayne McDonald was this woman. The financially clueless one that is. A successful entrepreneur, communications consultant and mother of three girls, she was smart, educated, and very happy to leave the financial planning up to hubby. Until she met Susan.

And so GoldenGirlFinance.ca was born with the driving mission to inspire, motivate, engage and support women into taking control of their financial lives and futures. To connect women, to mentor them, and certainly to never underestimate them. And to make it all fun and, dare we say, fashionable. Absolute style backed by absolute quality and top notch content and expertise.

Giving women the sweet on ‘the street.’

You go(lden) girl!